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    The 9 Most Common Myths About Promotional Products

    May 17, 2016

     

    There are always interesting myths going around about promotional products. Instead of putting stock into these myths, at South Paw Canada, we want to go over a few of the most common ones we hear and why they aren’t true:

    Myth #1: You can’t measure the ROI of your promotional products—Contrary to popular belief, you can in fact measure the return you’re getting when you invest in promotional products. You just have to take the time to do the calculations.

    Myth #2: Promotional products are overpriced—Not only is this myth not true, but today, promotional products continue to be one of the most cost-effective methods of advertising out there.

    Myth #3: Most people don’t use promotional products—Have you ever met someone who didn’t love free stuff? From pens to tote bags and mugs, promotional products are things people use on a daily basis.

    Myth #4: It’s best to go with the cheapest promotional products you can find—Although there’s nothing wrong with getting a great deal, there’s something to be said for investing in promotional products that will last.

    Myth #5: Investing in mainstream media is the better way to go—Today, you have to get personal if you want to get your business’ message out there. Promotional products are a great way to make this happen.

    Myth #6: Nothing new ever happens in the promotional product industry—The promotional products industry is constantly evolving, and every year, an unbelievable number of new and exciting products enters the market.

    Myth #7: All promotional product companies are exactly the same—This myth couldn’t be further from the truth. At South Paw Canada, we take great pride in the fact that we stand out in our industry.

    Myth #8: Promotional products wear out—As long as you invest in quality, your promotional products will continue to get your business exposure.

    Myth #9: Your business won’t benefit from using promotional products—We’ve said it once, and we’ll say it again: Nearly every business out there in every industry can benefit from using promotional products as an advertising tool.

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